Bigcommerce vs Shopify: head to head

E-commerce has seen massive growth since the internet boom and the emergence of online shopping. As consumers become more comfortable with e-commerce stores, they increasingly make their purchases online instead of visiting traditional brick-and-mortar stores.

This growth has also helped fuel the development of powerful e-commerce platforms that make it easier for online merchants to sell their products, manage their inventory, and provide an enjoyable customer experience.

E-commerce platforms are available in a variety of sizes and complexity levels, ranging from simple shopping cart software to sophisticated enterprise-level solutions. Regardless of what kind of platform you’re looking for, you can’t get past Shopify and BigCommerce.

So, let’s dig in and see what really sets them apart. If you’re in a hurry and just need answers, you’ll see a quick guide below:

On a high level

Before we get into the nitty-gritty of Shopify vs BigCommerce, let’s quickly go over the basics.

Shopify

Shopify was founded in 2006, and it’s the most popular e-commerce platform, with over 4.1 million live stores. It offers an array of features designed to make running your online business easier. Features include:

• Website and theme customization
• Marketing tools
• Content management
• Social media integrations
• Payment processing
• Shipping options
• And more

Additionally, Shopify offers its own app store with thousands of different apps to help you expand your store’s capabilities.

BigCommerce

BigCommerce was developed in 2009 and has approximately 50 thousand stores online. It’s a comprehensive e-commerce platform offering a range of features and options for merchants, including:

• Easy website setup and customization
• Robust content management
• Integrated payment processing
• Marketing tools
• And much more

Like Shopify, BigCommerce also has a wide selection of third-party integrations and extensions available on its app marketplace to help you customize your store.

But let’s dive a bit deeper into the comparison.

Usability

Next, let’s look at BigCommerce vs Shopify in terms of usability to see which one has a steeper learning curve.

BigCommerce

BigCommerce has a user-friendly interface with a drag-and-drop feature for customizing the store layout. This feature allows you to add new pages, products, or sections quickly and easily. It also offers APIs for integrations, as well as a built-in content management system.

Adding products, checking your sales, and other daily tasks are straightforward., But the menus are a bit more scattered than in Shopify. However, once you familiarize yourself with the structure, there isn’t anything too complex or time-consuming.

Shopify

Shopify is even more user-friendly than BigCommerce, with an intuitive interface that makes it easy to navigate and manage your store. The drag-and-drop feature is also available, allowing you to customize your shop’s look in no time.

Shopify offers a more extensive selection of modules to add to your store, giving you more flexibility. It also provides plenty of APIs, allowing you to integrate with many different e-commerce services and payment gateways, making it easier to manage your store.

In terms of usability, it’s hard to beat Shopify — but BigCommerce comes very close. Both are great options if you’re looking for a user-friendly e-commerce platform.

Content marketing

Regardless of how great your products are, without a solid marketing plan, potential customers won’t be able to find you, and you won’t make any sales. That’s why looking for a platform that offers robust content marketing tools to help you promote your store is important.

BigCommerce

Right out of the box, BigCommerce comes with the following features for content marketing:

• Discount codes — Create coupons for shoppers to use
• Gift certificates — Generate gift certificates for any amount specified
• SEO settings — Customize title tags, meta descriptions, and change alt text on images
• Pre-built integrations — Connect easily to Google Shopping, Amazon, Walmart, eBay, etc.
• Reporting tools — Track the performance of your products and see how you acquired customers

This gives you a good set of tools to get started, but you should still consider adding an additional email marketing app.

Shopify

Shopify offers most of the same features with a few key differences. If BigCommerce has prebuilt integrations to the most popular shopping platforms, Shopify users need to install an external app for that. These apps often come at an additional cost.

Also, the reporting tools are more limited on Shopify when using the Basic plan, so you would need to subscribe to a higher plan to unlock the full analytics.

On the plus side, Shopify does come with a built-in email marketing tool, cleverly named — Shopify Email. This allows you to quickly create campaigns and set up automated emails to engage your customers.

Overall, both BigCommerce and Shopify offer some standard features for content marketing, but BigCommerce is slightly ahead in this department if you don’t want to install any additional apps.

It also doesn’t convert prices to the local currency automatically. Instead, users must select their desired currency from a drop-down menu.

Now, let’s look at the valuable features in more detail included with Shopify’s Basic plan that you don’t get with BigCommerce.

Abandoned cart

This feature allows merchants to recover lost sales by sending automated emails to customers who left their orders incomplete. Research shows that the average cart abandonment rate across all industries is 69.57%.

People who visit your store, add items to the cart, but don’t complete the purchase represent a huge opportunity to get more customers. Clearly, they are interested in what you’re offering, so a quick follow-up email may be all you need to convert them into buyers.

Shopify comes with an abandoned cart recovery tool included in the Basic plan, while BigCommerce users need to upgrade to the Plus plan to access that feature.

When comparing the feature itself, Shopify allows one follow-up email, while BigCommerce lets you schedule and send three.

Regional settings

Another great thing about Shopify is the option to customize the language settings of the store based on the customers’ location. Shopify lets you add 20 different languages for specific regions to the same store. To add additional languages to BigCommerce, you need to install an external app.

With the Advanced plan, you can also set different prices for different regions, making it easy to keep your profit margins consistent.

Taxes

Calculating your taxes can be complex and time-consuming, so it’s great that Shopify can automate that process for you. Shopify can calculate the taxes automatically, saving you a lot of headaches. This is also true when selling in EU countries that follow the VAT MOSS (value-added tax Mini One Stop Shop) scheme.

While BigCommerce offers more features right out of the box, it does require the user to install additional apps or upgrade to the Plus plan to access features such as abandoned cart recovery, regional settings, and automatic tax calculations.

On the other hand, Shopify offers fewer features but comes with a few valuable ones that may save you time and money in the long run. So, you need to make sure you evaluate which features you need the most and choose the plan that fits the best.

Apps, plugins, and integrations

Both BigCommerce and Shopify offer a lot of apps, plugins, and integrations to extend the functionality of your store.

BigCommerce

BigCommerce has more than 1,200 different apps available on the marketplace that allow you to create loyalty programs, track customers, generate shipping labels, and much more. While this amount of apps may seem more than enough, it dwarfs compared to Shopify’s.

Shopify

Shopify’s app store has over 8,000 apps available for you to choose from. This makes it the clear winner in this category. As BigCommerce does include more features out of the box, it may not need as many apps as Shopify.

But the main difference is likely due to the significant contrast in the number of active users. With over 4 million live stores, Shopify has a much larger development community to create apps for its platform, resulting in abundant choices for its users.

Customizability

BigCommerce and Shopify both have a good selection of professional themes, but if you really want to make the store align with your brand, you need some advanced customization options.

BigCommerce

The drag-and-drop feature is intuitive for simple modifications. For more specific changes, though, the templates lack flexibility, and you need to turn to the code editor. If you feel at home with HTML and CSS, it’s not going to be an issue, but if you’re not familiar with web development, you may need to hire someone to do it for you.

Also, BigCommerce widgets only have a limited selection of fonts that you can use. You won’t be able to add any custom fonts either, so if you have a specific font for your brand, you’re out of luck.

One thing BigCommerce nails in the customization department is capturing additional info from your customers.

Suppose you sell mugs with custom writing, jewelry with engravings, or even shirts with custom pictures. With BigCommerce, you can easily add additional fields and file upload modules to your product pages, so buyers can provide you with the text, names, or images they wish to see on their items.

Shopify

Shopify provides more options for customization compared to BigCommerce. The theme editor gives you more flexibility with a wider selection of modules to select, add, and remove as you please. It also allows you to make more subtle design changes such as font color, size, and family.

If you’re in the market of bespoke goods that need additional input from customers, you may have to invest in a paid app unless you’re daring enough to fiddle with the code yourself. That’s because Shopify does not let you add custom fields easily.

So, if you have a nice brand book to follow but aren’t familiar with coding, Shopify will give you more options to tweak the look and feel of your store. On the other hand, if you need more customization options, BigCommerce may be a better bet.

Performance and security

And last, let’s see which platform comes out ahead in BigCommerce vs Shopify in terms of speed and security.

BigCommerce

BigCommerce is known to be marginally faster than Shopify overall. It has a very robust infrastructure that can handle traffic spikes with ease. It also offers multiple layers of security to protect your site from malicious activities and keep buyers’ private data safe.

All hosted BigCommerce stores are protected automatically by the BigComemrce shared SSL certificate. And sites with a custom domain come with a free SSL certificate. You also have the option to purchase paid SSL certificates from BigCommerce, and subscribers to Pro and Enterprise plans can even install third-party SSL certificates.

Shopify

Shopify is no slouch either when it comes to performance, providing one of the most reliable e-commerce platforms around. Even during high-traffic times, your site should stay up and running without any hiccups.

Shopify also offers you free SSL certificates with all plans. However, you are not able to install your own certificates.

To conclude, both platforms boast an industry-leading 99.99% uptime and a secure environment to conduct business. Both offer basic SSL certificates and have a good set of security features in place, so you can rest assured that your customer data is safe.

BigCommerce may come slightly ahead in certain tests, but the lead is small enough that it’s unlikely to be noticed in a real-life setting.

The verdict

We’ve now gone through all the criteria, so it’s time to come to a verdict.

BigCommerce and Shopify are both excellent e-commerce solutions with lots of features and capabilities. They both offer a visually appealing design, great customization options, reliable performance, and robust security. When it comes down to it, which one you choose will depend on your specific needs and budget, but let’s go over the main differences.

Shopify is slightly easier to set up and also has a more intuitive design, making it a winner in setup and useability. It also has a larger app store and comes with email marketing and an abandoned cart tool.

On the other hand, BigCommerce includes a lot more useful features out of the box, including:

• Unlimited staff accounts
• Reviews and ratings tool
• Prebuilt integrations to Amazon, eBay, and others

It also allows you to easily add custom fields, offers six times more product variation, and has prebuilt payment gateways with zero fees.

In the end, it really boils down to which features or characteristic is more important to you. For beginners, Shopify will be a better choice. But for more experienced store owners, BigCommerce might be the right option with its advanced features and functionality.

Getting the most out of your e-commerce store

Clearly, both, BigCommerce and Shopify offer a lot, and it becomes pretty hard to decide which one is better for your store. But regardless of which platform you end up choosing, you can’t go wrong with Katana.

Katana’s live inventory management software offers native integrations with Shopify and BigCommerce so that you can keep your inventory levels and sales orders in sync automatically.

BigCommerce and Shopify come with basic inventory management features, but once your business grows out of the baby shoes, you’ll need more advanced tools to keep everything streamlined. Katana fills the gap and offers everything you need in a single package, including:

• Live inventory management — Manage all four types of inventory (raw materials, work-in-process, finished goods, MRO) in real time
• Real-time master planner — Reprioritize urgent orders with a simple drag-and-drop
• Reorder points — Avoid stockouts and missed sales by always knowing when you need to top up your raw materials or finished goods
• Floor level control — Assign and track tasks remotely and align your shop floor and office team with Katana’s Shop Floor App
• Unified experience — Integrate with your favorite business platforms and keep everything synchronized across all of them
• Sales insights — Get a granular look at your sales performance with Katana Insights

Katana is available on the BigCommerce and Shopify app stores, and you get a free 7-day trial to test it out before you buy when signing up from the app stores.