Ultimate guide to growing a successful Shopify CBD store

Exciting times lay ahead for our budding Shopify CBD sellers as we enter a time that hemp is being recognized for the health benefits that it provides. Opportunities abound.

It wasn’t too long ago that the mention of cannabis (aka the devil’s lettuce) would stir up feelings of horror and distaste to many a mother. But perceptions have changed in recent years as the medicinal value of hemp products have surely, but slowly entered the mainstream.

Because not every cannabis plant is going to get you high.

In fact, one of the most prominent extractions from the plant is the substance of CBD, and one of the most popular places to buy it is Shopify CBD.

There are online stores popping up left, right and centre selling the stuff with all kinds of claims to wondrous health benefits. CBD products are at the forefront of fast-moving progressive markets in the western world. It’s estimated to grow to 22 billion dollars by 2022.

Kim Kardashian recently had a CBD themed baby shower if you can believe it.

There’s just no stopping it.

But that doesn’t mean that there aren’t plenty of speed bumps in the way of budding (excuse the pun) Shopify CBD sellers.

There are still grey areas with regards to its legal status and payment providers, especially when it has come to Shopify sellers.

The good news though, is that if you navigate your operations in a smart way and take care to brand your products effectively there are opportunities abound.

That means that you need to push your marketing mind in to sixth gear and get your stockroom in tip top shape. 

And one of the most vital elements to getting your operations running smoothly is with the implementation of Shopify inventory software.

But we’ll get to that later.

For now, let’s dive into the basic steps of what it means to run a successful Shopify CBD store.

Getting Your Shopify CBD Facts Straight

Alright, best to start with the question, what is CBD?

Not because you don’t already know, but because the first step to being successful in an anxious market is to relieve the tension by being clear about what the product is.

That means being straight with the facts, offering up the benefits as well as dispelling misconceptions.

Don’t forget that this is going to be a new product for many first-time visitors and there is a lot of misinformation out there. But that also spells out an opportunity to provide those essential facts that are going to clear everyone’s mind.

So, as we know, CBD stands for Cannabidiol and is an organic compound that is found naturally in cannabis plants.

There’s lots of studies showing that there’s benefits to ingesting it when it comes to dealing with: epilepsy, physical pain, stress, anxiety, depression, acne and a whole load of other common ailments.

There’s even been studies showing that CBD can reduce blood pressure and as a result, the health of your heart.

Vaping is one of a hundred ways you can ingest CBD without having to smoke it and wreck your lungs. Ideally you want to stock up on a variety of products for your Shopify CBD store so that your customers can choose the method they are most comfortable with.

But it’s also vital to remember that it’s not a miracle cure and hasn’t been approved by state medical bodies for widespread use. So, it certainly shouldn’t be sold in that way either.

To continue with the enlightening facts though, you also want to reassure your customers of the fundamental differences CBD has with its psychoactive, and much more potent cousin of THC.

CBD is not derived from marijuana, which is the weed that gets you high.

THC is that well-known substance that will have you destroying a pack of Doritos and watching Alice in Wonderland with Pink Floyd’s “Dark Side of the Moon” playing in the background.

And as you might expect, it’s important to make the distinction between that mind-bending substance and the grounded world of Shopify CBD.

There’s often still a tiny amount of THC in CBD products, but this is usually legally capped at a very low percentage of around 0.3%. The effects are barely noticeable considering the average amount of THC in marijuana is around 10% (this is a very crude estimate).

Make sure you know what this is in your area of sale because the levels vary between the US and Europe for example.

Ultimately though, the important thing here is that if you want customers to stay then you need to be clear about what it is you are selling.

CBD is not going to get your customers high, but nor is it a miracle cure. It’s an organic compound found in hemp plants with health benefits.

Get that right and you’re off to a solid start.

Taking a friendly and approachable attitude to customer support will do wonders to reassure visitors to your Shopify CBD store. Gaining trust is going to be a crucial factor in determining whether you your store succeeds or goes up in smoke!

Even with the information above, and all the research you’ve done yourself there might still be some confusion as to your Shopify CBD product.

And if you’re a bit unsure, then imagine how your potential customers feel.

Getting that first buy is super important here, because once the bond is established, it’s highly unlikely your customers will be going somewhere else after.

It’s one of the hidden beauties of selling a fairly unknown product.

But that’s why you need to make sure that you support your store’s visitors as much as you can. They need to trust you here, and to earn that trust you need to show you care about their wellbeing and needs.

There are plenty of popular Shopify apps which can help you set up a support system.

Aside from them, a good start would be to answer their questions pre-emptively.

You could start an FAQ with answers to questions such as:

• Which product is right for me?
• What dosages should I be using?
• Is there any potential risks or side effects?
• What is the difference between your CBD products?
• Do you offer discreet packaging?

Put yourself in the buyer’s shoes. What would you be interested in knowing, even after you have tried CBD for the first time?

After you’ve done that, it’ll be even better if you can offer a contact address. A place where questions and concerns flow as freely as the hippies that popularized this love of the plant in the 60’s.

Because again, building brilliant relationships with your customers is going to go a long way to ensuring they make their way back.

Okay, so we already know how important it is to get the health benefits across and support our customers.

But where does branding fit into all this?

Well considering health benefits are the focus of CBD products it’s best to keep some focus on that aspect. Rather than going with stereotypes of weed use.

There’s no point marketing to marijuana smokers with tasteless caricatures of Rastafarians if the effects of the product are so vastly different.

You want to be breaking those stereotypes and highlighting the visible health benefits.

So, what are health brands doing these days?

Well, often the most successful Shopify CBD stores are both stylish and friendly.

Check out Sagely Natural’s store.