10 best Shopify jewelry stores to inspire artisans in 2023

January 18th, 2024 14 minute read
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Katana Cloud Inventory

Katana Team

January 18th, 2024 14 minute read
Ring with diamond on a leather surface from a Shopify jewelry store

We’re back again with another top 10 Shopify stores list, but we’re looking into the best Shopify jewelry stores this time. It is a perfect compilation for any jewelry maker out there looking to start their own business or simply looking for inspiration for their store.

Quick disclaimer — this list is in no particular order.  

Are you a Shopify jewelry maker? Scaling jewelry makers keep track of sales and manufacturing orders, production, and inventory with Katana cloud inventory software. Request a demo today.

Cherry Diva

Screenshot of Cherry Diva homepage for Katana's best Shopify jewelry stores.

From the chim-chiminey lands of the UK, Cherry Diva jewelry maker. 

They sell and design their own bohemian-inspired treasures. Their commitment is to bring customers affordable and fashionable jewelry from around the world. Their business journey began with the frustrations of finding boho jewelry on the Highstreet and quickly noticing how expensive it is.  

So, their operation began ad hoc.  

They sourced products abroad and started selling their wares at market stalls, car boot sales, boot fairs, and social events. Admittedly, the Cherry Diva founders have said they didn’t do much research before embarking on this endeavor. But they did have one goal — they wanted to sell to everyone.

Yes, it was a bit ambitious, but that goal led them to the natural conclusion of getting their business set up online to reach as big of an audience as they can. 

Now they have moved on to manufacture their own jewelry line and have a huge social media presence. Their products have even gotten into the hands of celebrities like Joanne Clifton and Professional WWE wrestlers Sasha Banks and Saraya-Jade Bevis.

Final verdict

We omitted the most impressive information that the founders started their business with just a £100 investment. Even if you have very little capital to invest, Cherry Diva teaches you that you too can launch your business with just sheer determination and an objective — even if one of those goals is broad.

Vivian Frank

Screenshot of Vivian Frank homepage for Katana's best Shopify jewelry stores.

This jeweler, Vivian Frank, is a perfect example of a “What if?” business.

Originally the founder, Simona, was working as a production manager on feature films. However, once she gave birth to her son, she left the hectic life of the creative industry and took up the hectic responsibilities of a stay-at-home mother. But, she always liked making jewelry and took it up as a hobby — making jewelry for friends and family. 

Slowly, she converted her office into a jewelry workshop and began selling her products via e-commerce channels.

Based in Velcro, Switzerland, Simona founded Vivian Frank as an independent designer crafting boho glam-influenced jewelry, recognized internationally, and appeared in fashion magazines.

All her products are hand-made, and she practices fair trade. If Simona could give a piece of advice to anyone, she would recommend people to try different marketing strategies and, especially for crafters, to use Pinterest to showcase their wares — this is where she gets most of her traffic.

Final verdict

Even though Vivian Frank didn’t come to be this way, her business still highlights that anyone can potentially make money with their hobbies. All you need is to understand where your audience is waiting for you and have a passion for what you do.

YCL Jewels

Screenshot of YCL Jewels homepage for Katana's best Shopify jewelry stores.

Manufacturers YCL Jewels make hand-made jewelry. 

The business owner Fabienne is a self-taught artisan jewelry maker and designer. Before starting this journey, she worked as a nurse in senior care and mental health. Since then, she has been featured in Business News Australia’s Top Entrepreneurs on the Gold Coast Under 40.

Now, YCL design and make products in-house but also work with crafters overseas. 

Their pieces of jewelry draw inspiration from everyday life and come from the down-under lands of Australia. YCL jewelry is minimalist and feminine. YCL makes limited edition jewelry — once a collection is sold, it’s gone for good. They also believe in protecting the environment and try to deliver items with as little packaging as possible.

YCL believes beauty shouldn’t come at the expense of an animal’s suffering and proudly boast that they will never use animal by-products in their manufacturing process.

Final verdict   

Fabienne didn’t come from a school that specialized in jewelry making. She took her passion for creating jewelry and was able to turn it into a business. Since that moment, she has built an internationally recognized brand, which has featured in several news outlets. Fabienne is an inspiration to anyone who wants to turn their hobby into a business. 

PRO TIP: If you’re finding you’re unable to keep up with the increase of orders from your Shopify account, maybe it’s time to upgrade your inventory management with a Shopify order management system. Its unique automatic booking engine means you don’t have to manually recount your stock levels and frees up your time so you can focus on crafting your wares.

Metal Marvels

Screenshot of Metal Marvels homepage for Katana's best Shopify jewelry stores.

Jewelry line by Katie, Metal Marvels, celebrates individualism, crushing stereotypes about how a woman should behave, and promotes the healthy expressive nature of swearing like a sailor.

That’s about as close as we’re going to get to swearing, so we’ll allow Katie to do what she does best and speak for herself.

Metal Marvels is a brand and place for women to be themselves without worrying about how others may perceive them.

The business came to be when Katie, after several less than satisfactory jobs, was searching for accessories that would boost her confidence and not cost a fortune. But during her searches, she could only find mainly feminine and dainty jewelry, stuff that didn’t match her larger-than-life boldness. She began crafting her own jewelry, and it took off from there. 

You can now find the Expletives and Affirmations collections, which celebrate being yourself and not giving a hoot about other’s opinions.

Would you like a business similar to Metal Marvels? Well, then you’ll be glad to know that you won’t need a huge amount of money to start something like this. 

You just need to be yourself and be prepared to have a whole lot of hustle.

Final verdict 

The last paragraph brings us to why Metal Marvel is one of the most unique Shopify jewelry stores you can find, and other manufacturers should aspire to be. You don’t have to be corporate or have a ‘family-friendly brand. You can launch a business and brand that captures every aspect of who you are, even if it’s not traditionally appropriate.

Pro tip:

Do you want to make it onto our next top Shopify jewelry stores list? Well, using jewelry inventory software in your business allows you to get better control on your inventory management, floor-level control and fulfill more orders on time.

Rebel Nell

Screenshot of Rebel Nell homepage for Katana's best Shopify jewelry stores.

“One of No Other Kind” is how Rebel Nell describes themselves, and we couldn’t describe them better ourselves.

Rebel Nell is a social enterprise whose designers are disenfranchised homeless women from Detroit. They aim to employ, educate and empower these women to become independent.


They give women who have experienced hardship a place to earn an income.


Not only do they teach their students how to craft jewelry with the help of local organizations, but they also teach them business management tactics so they can run their own businesses when they graduate.


Using all their newly acquired knowledge, these women have the tools to go out into the world and create their own opportunities.

Rebel Nell’s founder, Amy Paterson, was fascinated with graffiti murals. Once the graffiti chips away from exposure, Rebel Nell takes the pieces for their unique material. Also, the designers have total creative freedom meaning that jewelry produced by the company is unique and not replicable elsewhere. You can check out their business below. 

They feature two other innovative businesses operating in Detroit, which we recommend checking out too.

Final verdict

Everything about this business is admirable. Rebel Nell helps those who need it most and gives them another chance to redefine themselves. Their material repurposing efforts mean they can keep a graffiti’s artists work alive, and their items are, quite literally, a little piece of Detroit, celebrating its culture. Best Shopify jewelry stores are ones that think outside the box, like Rebel Nell.


Screenshot of QALO homepage for Katana's best Shopify jewelry stores.

Here’s a business that promotes family-orientated couples, QALO, who are proud of their relationships but don’t like traditional metal wedding rings’ restrictive and cumbersome nature.

“What do you mean cumbersome? It’s a wedding ring!” you might be wondering. Normal wedding rings you must consider if you can leave it on or not. If you’re into athletics, the ring will be coming on and off depending on what you’re doing. 

And then you must worry about storage and even possibly losing it.

The founders of QALO had this dilemma themselves. They were two friends who were newlyweds but couldn’t stand wearing their wedding rings, to the point it was causing small issues in their relationships. So, they went on the hunt for metal ring replacements that were safe and comfortable because they did want to show their commitment, but they struggled to find anything like that on the market.

That’s when they decided to make silicone rings that were versatile for versatile lifestyles. 

Final verdict

The founders of QALO found a niche and small gap in the market. Their products are for the more outdoorsy people, but their stylish and comfortable rings make them desirable for anyone. Along with their rings, they have built a huge community, promoted active, healthy living, and had many professional athletes sporting their products.

Paolo Costagli

Screenshot of Paolo Costagli homepage for Katana's best Shopify jewelry stores.

All of the other businesses above are mostly examples of businesses that have found a gap in the market, do something unconventional, or have focused entirely on brand image.

But, what about crafters and artisans who aspire to be recognizable names in the fashion industry? Let us introduce Paolo Costagli, a fine jewelry brand recognized for its sophistication, modern, and distinctly bold designs, based in the city that never sleeps, New York. Paolo Costagli is a definite trendsetter, all executed by the creativity and technical expertise of the founder, who named the business after himself, Paolo Costagli.

His collections are considered avant-garde in their design, shaped by his high-level craftsmanship and using the finest material. 

His products step over the line of jewelry and can be considered art. As an artisan, all his products are hand-made jewelry and uses no machines. One of his collections, Brillante, is inspired by ancient Venetian design, appropriate for everyday wear. 

But the products are very polished, creating a sparkling effect, making them perfect for evening and nightwear.

Final verdict 

Paolo Costagli should is an inspiration for any designer who wants to break into the fashion industry, like the next Michael Kors — but with jewelry — we’re not sure who’s the go-to for the fashion industry.

Shopify inventory software

Managing inventory for your Shopify store can be difficult. Different types of stock and custom orders make inventory management software more relevant than ever when planning for growth. Read about it here.

By Charlotte

Screenshot of By Charlotte homepage for Katana's best Shopify jewelry stores.

Bohemian jewelry store By Charlotte has amassed an enormous cult following, with celebrity fans such as Miranda Kerr, Tash Oakley, Rosie Huntington-Whiteley, Georgia May Jagger, Shanina Shaik, and Georgia Fowler.

The spirituality inspired Charlotte’s store she has gained from traveling around the world. In her own words, “Inspired by my love of semi-precious stones, crystals, symbols, and their deeper meanings, the evolution of the brand has been a natural and organic progression.” Charlotte’s mission statement is to create delicate boho jewelry that has meaning for her customers.

Taking it a step above almost all other jewelry makers, she wants her customers to have deeper meanings from her products. Her wares are symbolic, powerful, make wearers feel beautiful and empowered “with mantras of love, enlightenment, and harmony.”

Final verdict

This might be unfair to say from Charlotte’s point of view, but the reason we’ve highlighted her business as one of the best Shopify jewelry stores is that the brand image is built around a trend. When we say trend, we mean people are becoming more individualistic and are seeking meanings through spirituality, and By Charlotte caters to these customers.

King Ice

Screenshot of King Ice homepage for Katana's best jewelry stores.

King Ice is a hip-hop streetwear giant producing jewelry, clothing, and accessories inspired by popular culture — from rap artists to retro video game characters. 

King Ice aims to place itself as an industry leader in making iconic men’s streetwear by providing high-quality, premium goods and maintaining a close relationship with clients and fans to give them the best buying experience possible.

Not only do they produce jewelry for men, including pendants, chains, bracelets, watches, grillz, pins, and much, much more.

Final verdict

King Ice is our choice for a jewelry Shopify seller because it shows that even if an idea seems ambitious, with the right quality goods and, more importantly, marketing, you can establish your business alongside the entertainment industry or any other niche you wish to target. In King Ice’s case, they’re managing to collaborate with brands such as Snoop Dogg, Notorious B.I.G., Death Row Records, Odd Future, Wu-Tang, 2Pac, and Run DMC.

Gwen Delicious

Screenshot of Gwen Delicious homepage for Katana's best Shopify jewelry stores.

Here is a wider range of jewelry by Gwen Delicious, such as necklaces, rings, earrings, cuff links, & accessories. 

Designing and creating jewelry seems to come naturally for founder Bonnie A. Doyle, who grew up watching her father for hours on end, designing and creating in his own workshop. Gwen Delicious manufactures pieces inspired by her childhood memories of exploring the wilderness. But she does also produce a more modern-day inspired line of jewelry.

Originally, Bonnie held a day job. After her second child had potentially life-threatening complications as a baby, she became a stay-at-home mother and dabbled with Gwen Delicious to see where it could go.

Now, it’s a full-time business run by Bonnie and her husband, who has taken on production duties, allowing her to design and create her pieces. A big piece of advice she would offer to other crafters is getting on Shopify as soon as possible. Shopify provides apps to help sell your products, which in turn will allow you to focus on marketing, work on your brand, and create.

Final verdict

Gwen Delicious makes it onto our list because this business should inspire other artisans to make their own Shopify jewelry stores. 

There was no real plan. Just a hobby turned part-time business on the side. But now it’s become a family-run business and is still growing.  

PRO TIP: Successful manufacturers use a combination of tools to manage their business – Shopify + Xero. To take your business to the next level, you’ll need to learn how to:  

This is our list of the best Shopify jewelry stores to inspire any artisan out there.

When creating your store, you should take into consideration:

  1. The uniqueness of your product
  2. Your brand
  3. Marketing strategies

However, every successful Shopify business utilizes cloud inventory software, like Katana.

This allows you to control stock levels by autonomously allocating available material to projects and automatically saving any inventory movements — saving you stress in having to input all the nitty-gritty details of manufacturing an item manually. Why not take a look for yourself by requesting a demo today?

And until next time, happy manufacturing.

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