Best Practices for Multiple Shopify Stores
Running one store is a challenge in and of itself. So, it goes without saying that managing multiple Shopify stores only increases the pressure.
That’s why it’s important to adopt methods of running your businesses. Otherwise, you’ll quickly get overwhelmed, and all your stores will suffer the consequences of poor business management.
So, here’s a list of our choice of the best practices for multiple Shopify stores:
1. Consolidate Customer Support
Multiple queries from multiple Shopify stores can quickly lead to multiple problems if they’re all coming from different channels.
Consolidating your customer support system will allow you and your team to access queries from one place and ensure that no support tickets are left unanswered.
2. Using Data to Uncover Hidden Opportunities
It’s great taking the Shopify multi-store approach to selling because you can use the analytics from each of your stores to discover untapped niches.
Take advantage of Google Analytics and other tools to find out information about the people who visit your store. Once you’ve done this, you’ll be able to see the demographics of people who make up your core audience and determine if you’re popular with a certain group.
Once you have this information at hand, you can determine if it’s worth refocusing your store, or investing in another store on Shopify, to better target this group.
3. Always Look to Improve SEO
To make sure you’re getting the most exposure for your Shopify multi-stores, you’re going to need to look into each store’s SEO.
Find a list of relevant high-ranking keywords on Google, using free tools such as Ubersuggest, for example, and be sure to target them across your websites in:
But, the key to SEO is to make this a continuous task to stay ahead of the competition.
FYI: Be sure to not cannibalize your keywords by targeting them across different stores!
4. Centralize Your Order Management
When orders start to pile up from your Shopify multi-store approach, you’re going to need to find a way to centralize your sales and manufacturing orders. Otherwise, you’ll run the risk of losing track of orders, which will:
- Ruin your business’s reputations.
5. Take Advantage of the Shopify App Store
Finally, and this also acts as a summary for the previous point, but find the right Shopify tools which will help you centralize all your store and different departments.
By automating your business process to each store, you’re going to have a much easier time tracking different elements and making better decisions for your business.
Best of all, the Shopify app store is full to the brim with tools and software which can help you automate and improve any aspect of your business. Just be sure to remember to find a tool that can also help you optimize your manufacturing.
Reasons you Need Multiple Shopify Stores
So here are the reasons it can be a lucrative decision for a manufacturer to set up multiple stores with Shopify:
1. Managing Your Brand’s Value
This is the trickiest strategy to manage, and it’s why we want to talk about it first. Some business’s with luxury brands have off-price or outlets to appeal to different audiences. This would be an ideal tactic for businesses with a brand that is a household name.
The idea is to have your main store, but then open another store so that customers who’re frugal can get something cheaper, without devaluing your other products.
An example of this theory in action is Nordstrom and Nordstrom Rack.
2. Selling Internationally
It could be that it’s time to open Shopify multiple storefronts to sell your products across the globe.
Even though you can show different currencies on one store, you can only receive payments in one currency, which is your store’s default.
Depending on where you’re going to sell, there’s a chance you’ll be dealing with different tax rates and other regulations you’ll need to follow.
Setting up a different store, even to sell the same products, allows you to make sure that your business is compliant.
Not only that, the target audience in another country won’t necessarily be the same as the original store’s audience. Each region should be treated as a different market, and you’re going to need to figure out how to attract that new audience.
3. Selling to Different Groups
If you are looking to sell your products to an international market, then you may want to tailor your store for different countries.
This may mean variating the language, currency, and even the design to attract each target customer group.
Having different sites allows you to design your stores to attract different audiences.
But this practice isn’t only limited to targeting different countries. It can be used by businesses wishing to appeal to different age groups or even customers and businesses separately.