How to Make Multiple Shopify Stores and Maximize Sales
Sellers will set up multiple stores with Shopify to expand their business, increase sales, and better serve their customers.
Unfortunately, you can’t set up multiple Shopify stores under one account.
However, there is a solution.
Shopify multiple stores refer to Shopify sellers who have more than one account, sometimes also known as a Shopify multi-store.
But, Shopify inventory management across different stores can quickly become confusing. If you’re a manufacturer working this way, you will already know how confusing it can become managing several businesses on the go.
With Katana MRP stock and inventory sync you can centralize your multiple Shopify stores when managing inventory and your business.
Especially if you're selling the same inventory under different stores. For example, someone with consignment inventory will store products with another business and sell directly to customers.
In this blog, we’re going to look at how manufacturers can get more control of their multiple Shopify stores and look into the Katana MRP Shopify inventory synchronization feature, which is very important for getting the most accurate information on your inventory levels.
How Many Shopify Stores Can you Have?
You can have as many Shopify stores as you want – it all depends on what your business needs.
There are various reasons as to why a business would have Shopify multiple stores. It could be that they sell vastly different products, or one store is B2B and the other a B2C.
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Best Practices for Multiple Shopify Stores
Running one store is a challenge in and of itself. So, it goes without saying that managing multiple Shopify stores only increases the pressure.
That’s why it’s important to adopt methods of running your businesses. Otherwise, you’ll quickly get overwhelmed, and all your stores will suffer the consequences of poor business management.
So, here’s a list of our choice of the best practices for multiple Shopify stores:
1. Consolidate Customer Support
Multiple queries from multiple Shopify stores can quickly lead to multiple problems if they’re all coming from different channels.
Consolidating your customer support system will allow you and your team to access queries from one place and ensure that no support tickets are left unanswered.
2. Using Data to Uncover Hidden Opportunities
It’s great taking the Shopify multi-store approach to selling because you can use the analytics from each of your stores to discover untapped niches.
Take advantage of Google Analytics and other tools to find out information about the people who visit your store. Once you’ve done this, you’ll be able to see the demographics of people who make up your core audience and determine if you’re popular with a certain group.
Once you have this information at hand, you can determine if it’s worth refocusing your store, or investing in another store on Shopify, to better target this group.
3. Always Look to Improve SEO
To make sure you're getting the most exposure for your Shopify multi-stores, you’re going to need to look into each store's SEO.
Find a list of relevant high-ranking keywords on Google, using free tools such as Ubersuggest, for example, and be sure to target them across your websites in:
- Meta-titles; and
- Image alt descriptions.
But, the key to SEO is to make this a continuous task to stay ahead of the competition.
FYI: Be sure to not cannibalize your keywords by targeting them across different stores!
4. Centralize Your Order Management
When orders start to pile up from your Shopify multi-store approach, you’re going to need to find a way to centralize your sales and manufacturing orders. Otherwise, you’ll run the risk of losing track of orders, which will:
- Create bottlenecks;
- Increase manufacturing lead times; and
- Ruin your business's reputations.
5. Take Advantage of the Shopify App Store
Finally, and this also acts as a summary for the previous point, but find the right Shopify tools which will help you centralize all your store and different departments.
By automating your business process to each store, you’re going to have a much easier time tracking different elements and making better decisions for your business.
Best of all, the Shopify app store is full to the brim with tools and software which can help you automate and improve any aspect of your business. Just be sure to remember to find a tool that can also help you optimize your manufacturing.
Reasons you Need Multiple Shopify Stores
So here are the reasons it can be a lucrative decision for a manufacturer to set up multiple stores with Shopify:
1. Managing Your Brand’s Value
This is the trickiest strategy to manage, and it’s why we want to talk about it first. Some business’s with luxury brands have off-price or outlets to appeal to different audiences. This would be an ideal tactic for businesses with a brand that is a household name.
The idea is to have your main store, but then open another store so that customers who’re frugal can get something cheaper, without devaluing your other products.
2. Selling Internationally
It could be that it’s time to open Shopify multiple storefronts to sell your products across the globe.
Even though you can show different currencies on one store, you can only receive payments in one currency, which is your store's default.
Depending on where you’re going to sell, there’s a chance you’ll be dealing with different tax rates and other regulations you’ll need to follow.
Setting up a different store, even to sell the same products, allows you to make sure that your business is compliant.
Not only that, the target audience in another country won’t necessarily be the same as the original store's audience. Each region should be treated as a different market, and you’re going to need to figure out how to attract that new audience.
3. Selling to Different Groups
If you are looking to sell your products to an international market, then you may want to tailor your store for different countries.
This may mean variating the language, currency, and even the design to attract each target customer group.
Having different sites allows you to design your stores to attract different audiences.
But this practice isn't only limited to targeting different countries. It can be used by businesses wishing to appeal to different age groups or even customers and businesses separately.
PRO TIP: It can be a struggle for small manufacturers to fulfill orders while also trying to organize their Shopify stores and having Shopify multiple stores only increases the likelihood of delays occurring.
Having a Shopify order management system allows manufacturers to easily track their raw materials, finished goods, and order fulfillment statuses from one simple to use visual dashboard.
How to Have Shopify Multiple Stores on One Account?
Can you have multiple Shopify stores?
You can't have Shopify multiple stores on one account. However, you can have multiple Shopify stores across different accounts.
Alternatively, if you would rather experiment with managing multiple Shopify stores without committing capital, one solution is to create multiple shopfront experience on one Shopify store and account.
This would mean that you’ll have your main account and store, but subpages on your homepage or website, which will act as the other storefronts.
A cheap and easy solution to managing Shopify multi-store brands, but not ideal if you wish to handle your SEO for the different stores.
Challenges Manufacturers Have with Shopify Multiple Stores
Before we highlight the issues manufacturers face selling products across multiple stores with Shopify, it should be mentioned that even though you might see your business in one of the above scenarios, you should evaluate if your business is ready to support another website.
But, if you do decide that you’re ready to have Shopify multiple stores, you should be aware of the challenges which come with them and how you can overcome them.
Let’s begin with the most crucial element and then break it down:
Having multiple Shopify stores means you’re going to have to contend with separate orders, production schedules, and inventory management.
As you’re dealing with orders from two or more stores, it can get messy quickly, especially when trying to fulfill orders or receive returned products.
The same goes for managing your inventory. One little error and you could end up storing dead stock or even delaying your production.
The way you prioritize and showcase products across Shopify multiple storefronts can easily confuse you as you manage several stores at once.
4. Integrating Inventory Management Software
It’s challenging to manage the inventory of several Shopify stores, so a lot of other Shopify sellers use manufacturing ERP software to achieve this. However, most software on the market is either designed for big corporations or tedious to implement into your business.
It’s tricky managing multiple stores with Shopify, but the following tips and upgrading your inventory management is how you can get more control over your stores.
Use Katana MRP to Manage Shopify Multiple Stores
Katana MRP is an inventory software that you can use to optimize your multiple stores with Shopify.
However, unlike other software on the market, this one has been specifically designed for small manufacturers selling on Shopify. It helps you get more control over order fulfillment, inventory management, and production planning.
Katana’s features include:
- Smart Inventory Management
Items and materials moving around your inventory are automatically saved in real-time. The unique auto-booking system takes your available materials and allocates them to your manufacturing orders.
- Streamlined Floor-Level Management
Have a clearer understanding of your production statuses with our visual dashboard. However, if you need to prioritize a newer order, our drag-and-drop system allows you to do so and even redistributes material to accommodate the new workflow.
- Integrating Your E-Commerce and Accounting Software
By integrating your Shopify multiple stores and accounting services, such as QuickBooks, you will be able to receive orders or generate invoices all from one dashboard.
How Do You Integrate Your Shopify Stores With Katana MRP?
1.First, log-in with Katana or create an account with our 14-days free trial. Then, go to the “Settings” tab at the top of the dashboard, and under there select “Integrations”.
2. Select “Connect” and simply search for your store by typing in your Shopify store name.
However, if you wish to connect Shopify to multiple stores you will need to integrate each store separately.
Once you have typed in your Shopify store's address, click next to continue.
3. At this screen, you’ll be able to choose whether you want to import all your open orders, customers, products, and even inventory levels from Shopify and sync them with Katana.
4. Finally, review your details, and once happy, select “Ok, connect my store” and then you’re done! Just don’t forget, if you want to connect Shopify multiple stores, you’ll need to repeat the process with each store.
For a more visual tutorial, watch the video below to see how Shopify connects to Katana:
How Does Shopify Inventory Sync Work?
Katana can give you correct inventory readings across both accounts based on these factors:
1. The sync is triggered by changes to the quantity of a product. So, if a product is committed to a sales order and updated as delivered, this will appear on Katana and your Shopify inventory.
2. The stock sync only works if items exist in both Katana and Shopify. Basically, once your items have been imported from Shopify to Katana and the stock sync has been enabled, any new products which are created afterward will not be synchronized. These new products will need to be manually added to both accounts for the stock sync to work.
Katana can match Shopify products by their Shopify SKU (or variant code) and import the data over. But if there is more than one product with matching SKU’s it’ll only import the product with the latest created date.
There is also a way to export your products from Katana onto Shopify, but you’ll need to export an inventory list as a spreadsheet and import it into Shopify.
PRO TIP: Need a hand with coming up with some SKU’s for your Shopify products? Why not check out our free SKU generator to help you make some.
Example of Inventory and Stock Synchronization
A manufacturer sells leather handbags. They have two stores, a B2C and a B2B.
They've imported all their Shopify data onto Katana and have enabled stock synchronization.
Currently, they have 20 bags in stock. Both B2C and B2B stores will display that they have 20 handbags in stock on Shopify.
So, if a sales order comes in from each store, one bag for the B2C and ten bags for the B2B, the inventory (once marked as delivered in Katana) will be reduced to nine.
But, if a manufacturing order for 20 bags was marked as finished on Katana shortly after, the stock levels (on Shopify and Katana) will increase to 29.
Having this centralized point of inventory control means you don't have to monitor two different inventory levels, saves you the trouble of manually updating the new and accurate inventory levels, and allows you to fulfill sales orders from one dashboard.
However, it should be mentioned that when a sales order is generated on Shopify, the inventory is immediately lowered on Shopify. But, on Katana, it won't decrease straight away. Instead, it'll allocate available products which you can find under "Committed" and, the inventory on Katana lowers once the sales order is fulfilled.
For the visual learners among us, below you can find a short video explaining the stock synchronization:
To Wrap Up
Now you know how to optimize your Shopify multiple stores or what you need to do to get them running.
But also, you know the importance of finding a Shopify inventory software that can communicate with your Shopify store to give you an autonomous, correct, and up-to-date overview of your stock levels.
Having a stock synchronization feature means you don’t have to waste any more time tolling through spreadsheets. Katana gives you a centralized point to monitor your inventory across Shopify multiple storefronts, fulfill sales orders on time, plan production, and get a clearer understanding of the status of production.
Look for yourself!
Katana offers a 14-day free trial. You don’t need to input any credit card details, just sign up and you’re away.
Until next time, happy manufacturing!