Optimizing Ecommerce Inventory and Performance in 2024
As technology continues to improve, more and more businesses are turning to automated solutions to manage their inventory. In our latest report, we partnered with Worldwide Business Research, collecting data from 100 SMB Shopify merchants to understand their key challenges and how they plan to implement inventory software and AI to overcome them.

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Summary
This report uses proprietary data collected via surveys conducted by the WBR Insights research team, comprising 100 ecommerce leaders in the US and Canada. These respondents are exclusively Shopify sellers who handle physical inventory and do not participate in dropshipping.
According to the analysis, adopting user-friendly inventory management systems and integrating artificial intelligence (AI) into business operations will be pivotal strategies for ecommerce businesses in 2024.
About the report
Key trends and observations from the report
According to our research, 83% of SMB Shopify merchants struggle with maintaining synchronized inventory, manufacturing, and accounting data due to operational obstacles. Download the report to learn how embracing user-friendly inventory management systems and incorporating AI into business processes will be essential strategies for ecommerce enterprises in 2024.
How SMBs mitigated rising costs from external factors
Prices have skyrocketed due to inflation, supply chain disruptions, and other events. 73% of businesses are using technology to ease financial pressures. This reflects the significance of digital tools in modern inventory management and signals a rising preference for innovative, tech-driven solutions to tackle conventional business obstacles.
Businesses planning to implement AI into their operations in 2024
Almost all ecommerce merchants are adopting AI to enhance operations. They use AI for customer service, inventory management, marketing, and productivity tracking. AI will break customer communication barriers, improve immediacy, and drive data-driven decision-making while optimizing processes.
Katana Cloud Inventory Software
Getting your products to customers faster
Katana supports your workflows no matter your industry with the features and seamless integrations you need to manage your business how you want.
Take control of your inventory in real time
Katana’s Smart Inventory provides live, connected insights across all channels and locations — helping you maintain the correct stock levels. Track items in real-time, forecast demand with confidence, and manage costs without end-of-month surprises.
Stay ahead with demand-led purchasing
Track everything that’s purchased and trace its journey from supplier to production. Katana maintains a comprehensive record to support compliance, simplify audits, and facilitate prompt responses to recalls, strengthening trust in your company.
Manufacturing you can see, control, and deliver
Gain complete visibility into your entire production process. Plan capacity, allocate resources, and ensure materials are ready when needed. Live shop floor updates enable you to identify and resolve issues promptly, keeping production on track.
Manage orders seamlessly across all of your channels
Connect sales channels, such as Shopify, Amazon, or WooCommerce, to Katana to ensure that all orders sync automatically. Eliminate worrying about double entries, lost orders, or messy spreadsheets — just accurate, up-to-date data across every channel.
Reliably move stock in and out of warehouses
Supply your team with mobile access to real-time tasks, barcode scanning, and role-based views. The Warehouse App ensures that receiving, picking, packing, and transfers are completed accurately and on time, keeping inventory reliable and customers happy.
Get visibility over your sales and stock
Wave goodbye to uncertainty with Katana Cloud Inventory — AI-powered for total inventory control