6 Quick Tips for Ambitious Coffee Manufacturers
Despite the many differences between leading coffee manufacturers, there is no doubt that some common threads run through all of them. Part of that comes down to building a brand that people can connect to, but the less obvious one is the need for adopting the right tools to support business.
For many people in the world, their morning cup of coffee is more than just a mere wake up liquid.
It’s a transcendent experience that gets them in touch with the world around them, as much as with themselves.
That’s partly because coffee manufacturers have made it a point to let everyone know where their coffee is coming from, how it’s made and the precise ways it tickles your taste buds.
And there’s a good reason for all that.
You don’t have to look too far back into history to learn of the ill effects of coffee production on the environment and social equality.
This is why the roasting of your coffee beans is now so precisely dissected.
Coffee companies take extra care to make sure they are sourcing correctly, whilst also making use of smart technology to roast their beans to perfection.
It’s a big reason why coffee roasting software is becoming so central in delivering quality coffee to consumers. There are just so many nuances that require the focus of manufacturers that they simply can’t afford to take their eyes off the ball.
Plus there’s been a massive shift in dynamics as more coffee manufacturers are adopting the direct to consumer business model, which relies on swift and efficient production.
But to really understand what makes the top coffee manufacturers of our age so successful we need to dig a bit deeper and see what they all have in common.
That’s the only way to really get to grips with our coffee-obsessed zeitgeist and learn how to make coffee which consumers look forward to as they get out of bed.
What Do Leading Coffee Manufacturers Have in Common
Finding green coffee that is ethically sourced can go a long way for coffee manufacturers. It’s an element that consumers consider very carefully as the focus on sustainability grows evermore.
If you decided to type in “What are the top 10 coffee brands” into Google, it’s very likely you’ll run into the global familiars. The Starbucks, Costa Coffees and Lavazza’s of the world.
But for most up-and-coming coffee manufacturers there is little to learn from these massive manufacturers. And that’s because they are outlets as much as they are brands.
For those of you looking to become true coffee artisans then it’s better to find a coffee manufacturers list that includes coffee roasteries focussed on supplying to coffee shops and direct to consumers.
These kinds of coffee manufacturing specialists are leading the way in coffee consciousness around the world. And there are certain elements they all have in common which any coffee manufacturer can learn from to grow their business.
Although they are applied in different ways, the principles remain the same.
Know your Roasts
The advent of coffee obsession has brought with it plenty of options and opportunities for coffee manufacturers.
However, it also means that customers are as savvy as ever to the coffee they are serving and drinking.
That’s why you need to make sure that you have a full understanding of coffee roasting, finding a balance between intuition and expertise.
If you don’t take the coffee tasting classes and understand the nuances, then your customers will certainly pick up on this.
You want to be in a position where you can spot defects, different processes and even the different origins for your coffee. Then you can start to blend and roast coffee with confidence, giving your customers that same confidence too.
Make sure to develop your products with the passion and precision they deserve.
Every detail counts.
Tell Your Story
Every little detail counts when it comes to branding for coffee manufacturers. Make sure you spend time developing solid designs, descriptions. and images which convey your brand message appropriately.
So, having a great product is one thing. But letting your customers make a long-lasting connection with it is another.
And the reality is that trends and predictions for manufacturers show that consumers are craving a personal connection with brands, as much as wanting great products themselves.
That’s why you need to tell your story and let people know why you care so much about being a coffee manufacturer in the first place. And then you can move on to talking about your roasting process and the coffees themselves.
Of course, the obvious way to do this is to include descriptions on your website. A section speaking of your business origins, intentions and the origins of your coffee is pretty much a must.
But if you take a closer look at the leading coffee manufacturers you see that they take their manufacturing branding a step further.
They engage with customers on social media, offer brew guides and update them constantly with blog posts on how their coffee manufacturing is developing.
It’s all part of the process of creating a narrative that your customers can engage with and carry with themselves for a long time.
Do not underestimate the influence your story can have.
Be an Educator
As long as you followed the first step, then you will already have the confidence to know yourself as a coffee roasting master.
No need to be humble here, that's the truth, right?
Now you can help your community of customers and coffee shops become even better at understanding the dark arts of coffee manufacturing.
You can offer classes, guides or even just simple tips on the back of your packaging. Blue Bottle even made this cool little coffee match quiz so you can find which coffee is right for you.
Not only will customers appreciate you for efforts like this, but you will also be viewed as a leader in your field.
Plus, the more you can push this, the easier it will be for coffee shops and baristas to sell your coffee for you.
Be an Ethical Supplier
Human beings are empathetic by nature. And ever since the coffee industry supply chain has been under the microscope, consumers are ever more aware of what they’re buying.
They want ethically sourced coffee, they care about where is coffee manufactured and they’re happy to pay for it too. In fact, over 66% of global consumers are willing to pay extra for sustainable goods.
That’s why coffee manufacturers are taking extra care to make sure they are buying coffee beans from suppliers that are eco-friendly as well as paying their workers properly.
You can also do this by looking for accreditation schemes like Fairtrade and the Rainforest Alliance which make sure of these elements for you.
Or even more ideally, if you have the heart for it, you can establish direct contact with farmers and establish a conscious contract yourself.
But regardless of what route you take, you need to make sure you let your customers know too. This will inspire trust in your brand and give you the opportunity to do good for the coffee manufacturers community.
Use the Right Tools
Using smart manufacturing software can go a long way in helping coffee manufacturers spend their time where it’s most needed. Without it, you might well get lost in menial spreadsheet work instead of developing quality coffee people want to buy.
So, understanding the branding and business model is one thing, but making sure you have the operational efficiency to back you up is another.
One hurdle that many coffee manufacturers fall at is lacking the right tools to support their business, then failing to find the time to focus on their product and customers.
For example, knowing how to manage your raw material inventory for your different coffee blends can be a major hindrance to your time.
You want to know how much coffee you have, and when you need to be ordering more. Just using spreadsheets to manage this can be incredibly difficult when there are multiple roasts occurring throughout the day.
Coffee manufacturers in the USA and around the world use coffee roastery software to conquer these D2C manufacturing issues, without having to sacrifice time spent on growing their business instead.
Quick Tips for Coffee Manufacturers
Make sure you are always delivering on time. This means staying on top of orders and practicing proper inventory control.
Reduce manufacturing lead time by focussing on scheduling your production efficiently. That way tasks that can be done simultaneously can go ahead without waiting for each other.
Build your brand through current relationships by providing training, details about your coffee and even offering your VIP customers the opportunity to have their own custom blends.
Offer free samples and product bundles to coffee shops which they can then give to their customers. It’s a simple way to spread awareness about your awesome blends.
Engage with your social media followers so that customers know that you are easily accessible and transparent.
Spend time on email, social media and influencer marketing. Strong marketing campaigns are half the battle when it comes to drawing in long-haul customers.
How to Keep Up with Best Coffee Manufacturers
Katana has been designed with coffee manufacturers in mind, as every order is color-coded and easily trackable. It’s especially useful when you have multiple orders coming through different sales channels and need to manage them simultaneously.
Now we haven’t said anything particularly new here.
Everyone knows that the key to succeeding as a coffee manufacturer is about making that special connection with customers through quality blends and proper branding.
The problem that most manufacturers face is finding the time to spend on these elements whilst also focusing on delivering to customers on time.
And that’s where finding the right tools to support your business comes in.
Most coffee manufacturers start out relying on Excel and other spreadsheet software to manage their manufacturing. But once the orders are rolling in and you have to keep on top of multiple blends then things can get messy.
In which case you should consider getting coffee roastery software which helps you take care of operations without spending time trawling through inefficient Excel spreadsheets.
Katana Smart Manufacturing Software is an all-in-one solution for coffee manufacturers looking to grow their business. It manages inventory, production, and sales from a single dashboard, so you don’t have to waste time on spreadsheets.
Your inventory and production schedules are updated automatically as orders come in. This way your team always knows what they’re doing, and you know exactly when you need to be ordering more green coffee.
So, if for example, you have a new order come in through your web store, Katana will let you know when the coffee will be ready for delivery and whether you need to order more green coffee to meet demand.
But that’s just one side of Katana, which also offers:
On-demand access to your manufacturing costs;
Sync accounting with your QuickBooks;
Manufacturing inventory management and material inventory;
Production scheduling software functionality;
Floor-level control for manufacturing;
Efficient material purchasing plans; and
A way to keep your entire business workflow on a single dashboard.
Of course, a coffee roastery software like Katana is not going to bring you success on its own. You still need to spend the time developing your coffee and establishing a brand that people can connect to.
However, what it does do is give you a simple, visual overview from which you can manage your business efficiently.
That way you can spend time on the elements which are going to help you grow as a coffee manufacturer.
It won’t be long before it’s your coffee that gets your customers in touch with the world every morning.