What sells the most on Black Friday?

Based on Katana's customer data, several industries exhibit seasonality trends, and they align closely with Shopify's top product categories during the same period. These include: nApparel nCosmetics nToys nSporting goods nBut beyond the typical seasonal gifts like bath bombs scented with the essence of coal and festive gift wrapping, some products witness a remarkable surge in volume during Black Friday. These items include: nAmerican flag caps — with a 26% increase in demand nHome security alarms — experiencing a 28% boost in sales

How many people admit to shopping at work on Cyber Monday?

Research from the advertising exchange OpenX and the Harris Poll gives us some insights. Out of the 2,000 consumers who took part in the survey, a whopping 69% openly confessed to indulging in a bit of workplace shopping. And when you narrow it down to millennials, that number skyrockets to a staggering 81%.

How much money does the average person spend on Cyber Monday?

According to Retail Drive, during the extended shopping extravaganza spanning Thanksgiving through Cyber Monday, a staggering 189.6 million shoppers in the US hit both physical stores and online retail websites. This marked a 14% increase compared to the previous year, as per a National Retail Federation and Prosper Insights & Analytics report: nOut of this shopping frenzy, 124 million opted for the in-store experience, while 142.2 million chose the convenience of online shopping nAnd some savvy shoppers (75.7 million to be precise) decided to enjoy the best of both worlds by shopping both in-store and online nWhen it comes to pinpointing the busiest shopping days, Black Friday takes the crown with a whopping 84.2 million shoppers, closely followed by Small Business Saturday with 59.9 million enthusiasts. Thanksgiving Day attracted 37.8 million shoppers, Sunday saw 29.2 million, and Cyber Monday brought in 21.8 million eager shoppers. nBlack Friday stole the limelight as the busiest digital shopping day, welcoming a whopping 93.2 million online shoppers, surpassing Cyber Monday's 83.3 million.

How much money do retail stores make on Cyber Monday?

Cyber Monday reeled in a staggering $11.3 billion in online sales, as reported by Adobe Analytics. nThis figure represents a 5.8% increase compared to the previous year's Cyber Monday, which had recorded $10.7 billion in sales (a slight dip from 2020's $10.8 billion). nWhat's more, this achievement marks a record-breaking day and sets the bar high for the entire year. nTypically, Cyber Monday shines as the peak of the extended holiday weekend. Part of its charm is that it falls when folks have returned to work, but the sales momentum continues unabated. This five-day shopping spree outperformed initial estimates. Thanksgiving saw a robust $5.29 billion in sales, while Black Friday notched up an impressive $9.12 billion — both surpassing earlier forecasts. The weekend sandwiched in between these two big days contributed another $9.55 billion to the grand total.