Free Guide
When things go wrong: templates and scripts
This practical guide gives product teams ready-to-use communication templates and checklists for recalls, overselling, and supplier delays. You’ll learn how to act fast, stay transparent, and use your inventory system (like Katana) to catch issues before they snowball.
Get the guide
What you’ll get
- Email, marketplace, and website templates for recalls, oversells, and supplier delays
- Step-by-step internal checklists that mirror how real teams work: by order, batch, or ETA
- Simple worksheets to track what happened, who was informed, and what changed
- Practical phrasing tips and timing benchmarks based on real manufacturing workflows
- Examples of how Katana connects inventory, orders, and supplier data so you can act before issues escalate
About the guide
Simple processes for when business doesn’t go to plan
How to act fast, communicate clearly, and protect your customer relationships.
Why teams use this guide
When production stalls or deliveries slip, your customers judge how you handle it, not just the problem itself. Transparent communication and reliable inventory visibility protect trust and strengthen your brand’s reputation.
This guide shows what effective issue communication looks like for manufacturers and product SMBs. You’ll see how connected inventory management helps teams stay calm under pressure and keep operations moving, with clear examples of when to update, what to say, and how to document every step.
Made to fit the way you work
BThese templates, scripts, and checklists are modeled on the real-world flow of product businesses.
Every format follows common manufacturing and regulatory standards for recalls, order updates, and supplier communication, so you can use them as-is or adapt them to your workflow. They’re designed to work smoothly with systems like Katana, where batches, orders, and ETAs already stay in sync.
Who the guide is for:
- Regulated manufacturers (food and beverage, cosmetics, supplements)
- Product SMBs selling through Shopify, Amazon, Faire, or Etsy
- Operations, fulfillment, and customer-facing teams handling real-time order issues
- Growing product businesses moving off spreadsheets to a live, cloud-based inventory management platform
Katana Cloud Inventory
Manage orders seamlessly across all of your channels
Bring all your sales channels into one system to manage orders with confidence and accuracy. From online marketplaces to direct sales, Katana helps you track, fulfill, and deliver without delays, errors, or double entry.
Ensure every order is accurate, on schedule, and connected
Discover how Katana helps you eliminate errors, avoid delays, and stay compliant while managing orders from all your sales channels in one place. With live data and automation, you’ll always have the clarity and control you need to deliver a smooth customer experience.
Reduce errors through multichannel automation
Connect sales channels like Shopify, Amazon, and WooCommerce to Katana so every order syncs automatically. No more double entry, lost orders, or messy spreadsheets — just accurate, up-to-date data across every channel.
Stay ahead with real-time inventory insights
Use live stock and order data to plan fulfillment and prevent stockouts. Katana helps you match demand with available inventory and make confident decisions about what to ship, when, and how.
Maintain compliance with full order traceability
Track every sales order along with the batches, lots, or serial numbers it contains. Be ready for audits, simplify recalls, and build trust with customers by proving exactly what was delivered, when, and from which source.
See it for yourself
Discover how Katana gives you a real-time view of sales orders so you can stay on top of delivery timelines, inventory availability, and fulfillment across every channel.
Get visibility over your sales and stock
Wave goodbye to uncertainty with Katana Cloud Inventory — AI-powered for total inventory control
