In this episode, Ben Hussey, Co-CEO at Katana, uses his two-decade experience working in ecommerce and implementing business strategies to explore how companies can achieve efficiency through automation, embrace opportunities in turbulent markets, and adjust pricing strategies while maintaining value. He also provides practical advice on balancing short-term gains with long-term planning and highlights the importance of focusing on people and resilience in uncertain times.

Key takeaways

• Comparing recessions — How the 2008 and current economic climates differ and what businesses can learn from past downturns.  
• Efficiency through technology — Why investing in automation and removing non-value-added tasks can lead to growth and innovation.  
• Pricing strategies — Insights into maintaining value without eroding margins, even in tough times.  
• Business resilience — The importance of building resilient business models and focusing on core strengths to weather economic