Shopify, Amazon and wholesale
A quick guide on adding new sales channels
For ops leads and founders at growing product brands. A practical guide to expanding your sales channels and what to have in place before each move.
Get the guide
What’s inside
In this playbook you’ll find:
- When and why to add each channel: the expansion sequence most product brands follow, with the numbers behind it
- Amazon setup guide: what to configure before your listing goes live, from inventory sync to FBA replenishment
- Wholesale setup guide: how to track committed stock, manage PO timing, and keep your DTC and Amazon pools separate
- Pre-launch checklists: the checks that tell you each channel is ready to take orders
About the guide
How to run inventory on Shopify, Amazon, and wholesale at the same time
A step-by-step guide for product brands ready to expand beyond Shopify. Learn what changes at each step and what to have in place before before opening a new channel to orders.
When and why to add Amazon and wholesale
Most product brands follow the same expansion sequence: Shopify first, Amazon second, wholesale third. The playbook opens with the data behind each move – search behavior, seller revenue, and B2B market size – to help you confirm the timing makes sense before committing.
What you need before you go live on Amazon
Running Shopify and Amazon from the same inventory pool requires a different setup than a single channel. The playbook covers six checks to confirm before your listing goes live: from FBA set up as a separate location to Shopify sales history for early demand forecasting.
What to put in place before your first wholesale order
Wholesale commits stock weeks before it ships and months before payment arrives. This playbook covers committed stock tracked from the moment a PO is signed, wholesale routed through a separate location, cash flow mapped for Net 30 or Net 60 cycles, and having a Stocky replacement in place if you’re currently using it.
Katana Cloud Inventory
One inventory record across every channel you sell on
Track every channel from one live inventory record in Katana. One source of truth for stock across Shopify, Amazon, and wholesale – no manual steps or reconciliation at the end of the day.
